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Keynote | Aligning Technology Investment with Business Strategy; Designing Automation that actually delivers business advantage
Many automation programs promise competitive advantage. But just as many fall short, locking in cost, limiting flexibility and eroding confidence in the customer promise.
This session challenges the technology-first approach, reframing automation as a strategic business decision that must align with operating model, customer expectations and market dynamics. Taking an end-to-end supply chain view, it explores how automation choices shape not just efficiency, but service, adaptability and long-term performance.
Drawing on real-world experience, it highlights where automation strategies go wrong; often in early decisions around scope, scale and readiness for change and how to not lose sight of your business goals when delivering an Automation program.
Attendees will gain practical insights on how to balance flexibility and efficiency, align investment to business priorities, and design automation that delivers sustainable competitive advantage without losing site of the customer promise all in a highly competitive capital investment environment.
