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Afiq Massaat
Regional Sales & Account Manager, APAC
,
Honeywell
Afiq has close to a decade of experience in the intralogistics and warehouse automation industry, working with organisations across Asia Pacific to improve the efficiency, scalability and resilience of their supply chain operations. He is currently Regional Sales APAC at Honeywell, where he supports manufacturers, retailers and logistics
providers in adopting automation and technology solutions to address operational and cost challenges.
Over the years, he has worked closely with businesses navigating changing demand patterns, labour constraints and increasing cost pressure to optimise warehouse performance. His experience spans market development, customer engagement and regional growth, giving him a practical understanding of how automation strategies translate into real operational outcomes.
providers in adopting automation and technology solutions to address operational and cost challenges.
Over the years, he has worked closely with businesses navigating changing demand patterns, labour constraints and increasing cost pressure to optimise warehouse performance. His experience spans market development, customer engagement and regional growth, giving him a practical understanding of how automation strategies translate into real operational outcomes.