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Branden Lee
Managing Director,
Samsung SDS Asia Pacific
About Branden:
Branden Lee is the Managing Director of Samsung SDS Asia Pacific, Cello Logistics. With over 13 years of experience in logistics and supply chain management, he brings deep expertise in freight forwarding, contract logistics, sales leadership, and customer relationship management. Prior to joining Samsung SDS, Branden spent over seven years at DHL Global Forwarding, where he held regional roles across Asia and gained extensive experience in trade lane development and customer acquisition.