
Michael Rolfing
Managing Director Malaysia,
Ferag
The future of AI in intralogistics
Imagine a racing driver's perspective on supply chains: they are in a constant race to excel in cost, speed, and resilience. And this is taking place on a track that is always changing.
Artificial intelligence is already enhancing productivity in various areas, such as route planning in logistics. However, what role does AI play in intralogistics? The availability of intelligent robot solutions seems limitless, but do they deliver on-site as promised?
Let's explore how AI is transforming the competitiveness of warehouse operations. Is AI truly making a difference, or are these changes mostly just marketing hype? We'll examine this question through the lens of a racing driver.
About Michael:
Michael Rolfing serves as the Managing Director for Southeast Asia at Ferag Malaysia. In this role, he oversees a hub focused on sales, solution design, software engineering and support for warehouse systems. Prior to joining Ferag, Michael spent four years at Hai Robotics. His career also includes leadership roles in supply chain management across China, where he developed fluency in Mandarin Chinese. Michael holds degrees in Management and Engineering from universities in Denmark. Additionally, he is an accomplished racing driver, having won two national vice-championship titles in karting and actively competing internationally.
Imagine a racing driver's perspective on supply chains: they are in a constant race to excel in cost, speed, and resilience. And this is taking place on a track that is always changing.
Artificial intelligence is already enhancing productivity in various areas, such as route planning in logistics. However, what role does AI play in intralogistics? The availability of intelligent robot solutions seems limitless, but do they deliver on-site as promised?
Let's explore how AI is transforming the competitiveness of warehouse operations. Is AI truly making a difference, or are these changes mostly just marketing hype? We'll examine this question through the lens of a racing driver.
About Michael:
Michael Rolfing serves as the Managing Director for Southeast Asia at Ferag Malaysia. In this role, he oversees a hub focused on sales, solution design, software engineering and support for warehouse systems. Prior to joining Ferag, Michael spent four years at Hai Robotics. His career also includes leadership roles in supply chain management across China, where he developed fluency in Mandarin Chinese. Michael holds degrees in Management and Engineering from universities in Denmark. Additionally, he is an accomplished racing driver, having won two national vice-championship titles in karting and actively competing internationally.
Sessions
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19-May-2025