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Zen Tan
Division Head,
Sonepar Singapore
Zen is a division head and seasoned sales leader specializing in automation and robotics, with a proven track record in driving regional growth and delivering high impact industrial solutions. With extensive experience across Southeast Asia, he leads commercial and technical teams in deploying advanced automation systems, mobile robots, and integrated industrial platforms that modernize manufacturing operations.
Zen’s expertise spans end to end integration work, including PLC SCADA architectures, AMR fleet deployment, motion control systems, and the harmonization of robotics with existing production lines. He is recognized for bridging commercial strategy with engineering depth, enabling customers to adopt scalable, safe, and future ready automation ecosystems.
A strong advocate for digital transformation, Zen partners closely with manufacturers, system integrators, and technology providers to navigate complex automation roadmaps. His work continues to shape the region’s smart factory landscape, empowering organizations to achieve higher precision, productivity, and operational resilience.
Zen’s expertise spans end to end integration work, including PLC SCADA architectures, AMR fleet deployment, motion control systems, and the harmonization of robotics with existing production lines. He is recognized for bridging commercial strategy with engineering depth, enabling customers to adopt scalable, safe, and future ready automation ecosystems.
A strong advocate for digital transformation, Zen partners closely with manufacturers, system integrators, and technology providers to navigate complex automation roadmaps. His work continues to shape the region’s smart factory landscape, empowering organizations to achieve higher precision, productivity, and operational resilience.